ATUX TD
2024
I1 +
018
OBJECT DESIGN / ART DIRECTION / PRODUCTION
Details of the process of creating and subsequently producing my first physical object
PREDISTORY
At the end of December 2023, I made myself a bracelet with my priorities engraved on it
1. Me (taking care of my physical and mental health, personal growth, etc.)
2. My project
3. Family
The plus at the end means that these things give me more energy and joy than anything else, and in order to be consistently happy, I need to focus more on them
At the end of December 2023, I made myself a bracelet with my priorities engraved on it
1. Me (taking care of my physical and mental health, personal growth, etc.)
2. My project
3. Family
The plus at the end means that these things give me more energy and joy than anything else, and in order to be consistently happy, I need to focus more on them
P0S02
12
/23
P0S01
12
/23
P0S03
12
/23
After I posted it, my friend texted me that he wanted to buy it. Within the same minute I was already smiling quite broadly and realising perfectly what I would be doing in the near future.
Since about a week ago, I clearly understood that it was the right time for me to start working on my first physical object, but I had a lot of questions: what it can be, what kind of investments are needed for that and so on
The risks for the beginning were as minimal as they could be: create 1 unit of the object, the production of which was already done even by my hands
Since about a week ago, I clearly understood that it was the right time for me to start working on my first physical object, but I had a lot of questions: what it can be, what kind of investments are needed for that and so on
The risks for the beginning were as minimal as they could be: create 1 unit of the object, the production of which was already done even by my hands
03
/24
P1S01
03
/24
P1S02
03
/24
P1S03
03
/24
P1S04
018 / PART 1 / CREATION OF THE DESIGN & ITS CONCEPT
The engraving on the 1st version of the bracelet was very personalized, so the first task was to come up with a new design
I did massive research on already existing patterns, as well as every possible shape that was similar in relationship to what I needed (I even explored the cracks of asphalt and the spines of books)
After 2 weeks of studying the references, I started going through the options in practice. In the end, the version that resonated for me the most turned out to be the one with the plus shape. However, just having a drawing without having its meaning is unacceptable to me, so the next step for me was to create my own interpretation for the + shape
As a result, for me it brought together a set of my key life principles:
Summarizing this value of + for me is moving from positive impulse in everything, whatever the situation may be
The engraving on the 1st version of the bracelet was very personalized, so the first task was to come up with a new design
I did massive research on already existing patterns, as well as every possible shape that was similar in relationship to what I needed (I even explored the cracks of asphalt and the spines of books)
After 2 weeks of studying the references, I started going through the options in practice. In the end, the version that resonated for me the most turned out to be the one with the plus shape. However, just having a drawing without having its meaning is unacceptable to me, so the next step for me was to create my own interpretation for the + shape
As a result, for me it brought together a set of my key life principles:
- all of my intentions do not violate my boundaries with myself or the boundaries of others
- striving for more in everything (exploring yourself and the world, creating projects, etc.)
- optimism in thinking
Summarizing this value of + for me is moving from positive impulse in everything, whatever the situation may be
The period of production and dealing with packaging issues has been the busiest, but also very interesting. In a couple of weeks I managed to do probably the most amount of new activities for me during this time, which would not have happened without the project. After going through this experience I clearly realized how much effort brands actually put into creating 1 product, which caused me to have a lot of respect for all the people who create physical objects
This is what my to-do list for 1 week looked like
- typography center
- fabric shop
- x4 metal market on the other side of town (because of contractors' mistakes :))
- tons of art direction
- small studio shoot
- first sewing experience
- talk with 155678 people
- 1000 and 1 deliveries
- 2 engraving services
- learn how to polish metals overnight
This is what my to-do list for 1 week looked like
- typography center
- fabric shop
- x4 metal market on the other side of town (because of contractors' mistakes :))
- tons of art direction
- small studio shoot
- first sewing experience
- talk with 155678 people
- 1000 and 1 deliveries
- 2 engraving services
- learn how to polish metals overnight
PART 3
WIP SHOTS
P3S01
/24
02
P3S02
/24
02
P3S03
/24
02
P3S04
/24
02
P3S05
/24
02
P3S06
/24
02
P3S07
/24
02
P3S08
/24
02
P3S09
/24
02
P3S10
/24
02
P3S11
/24
02
P3S12
/24
02
018 / PAUSE
In the process of creating it, it turned out that a new law came out in my country: you won't be able to sell silver/gold/ palatine jewellery and some other metals unless you use the tax regime - Individual Entrepreneur with the highest category which basically means that unless your company sells more than $1629550 there is absolutely no rational reason to switch to it
But I'm too stubborn to just go along with it and go do another project, because I'd already spent 2 months of nonstop work at that moment
Playing by illegal methods is taboo for me. So as a way out of this situation, I did research on other metals, subsequently found a jeweler that works with titanium and we began to make a test variant
But I'm too stubborn to just go along with it and go do another project, because I'd already spent 2 months of nonstop work at that moment
Playing by illegal methods is taboo for me. So as a way out of this situation, I did research on other metals, subsequently found a jeweler that works with titanium and we began to make a test variant
Credits:
Art Direction & Production: Tonya Drozdova
Art Direction & Production: Tonya Drozdova
ATUX TD
Jan 2024
Jan 2024